Dr Philip Coombes BA, MA, PhD, DipM, FCIM, FHEA
Senior Lecturer in Marketing
Summary
I am a Senior Lecturer in Marketing offering a mix of teaching, research and corporate experience. I teach a range of marketing topics on undergraduate, postgraduate and degree apprenticeship programmes.
About
I am a Senior Lecturer in Marketing offering a mix of teaching, research and corporate experience. I teach a range of marketing topics on undergraduate, postgraduate and degree apprenticeship programmes. My principal research interests lie at the intersection of industrial marketing, strategic management, entrepreneurship and, in particular, the concept of business models. I have a further interest in systematic review methodologies of various types and approaches, including bibliometric and meta-analysis reviews of literature. I also have a developing interest in methodologies for the online study of consumption dynamics. Prior to becoming an academic, I spent several years working in various sales and marketing roles in the logistics and transportation sector.
Teaching expertise
- Marketing
- Strategic Management
Ï㽶ÊÓƵ
- Strategy and Marketing
Industry Links
- Developing student projects
Teaching
Sheffield Business School
College of Business, Technology and Engineering
Marketing, Enterprise and Events Management
- BA (Hons) Business Management
- BA (Hons) Business and Marketing
- BA (Hons) Digital Marketing
- BA (Hons) Marketing
- BA (Hons) Marketing Communications and Advertising
- MSc International Marketing
- MSc International Business and Marketing
- Contemporary Marketing Communications
- Dissertation Supervision
- Foundations of Business
- Foundations of Digital Marketing
- Principles of Sales and Marketing
Ï㽶ÊÓƵ
- Social and Economic Ï㽶ÊÓƵ Institute
Publications
Journal articles
Tresidder, R., Coombes, P., Palmer, N., & Herriman, L. (2025). . International Journal of Doctoral Studies, 20.
Cock, S., Coombes, P., & Swain, S. (2025). . International Journal of the Sociology of Leisure, 8, 313-337.
Coombes, P. (2025). . Consumer Behavior in Tourism and Hospitality.
Coombes, P. (2024). . International Journal of Market Ï㽶ÊÓƵ, 66 (6), 687-693.
Mathew, R., Coombes, P., Cock, S., Johnston, A., Walsh, S., & Walker-Smith, L. (2024). . International Journal of Changes in Education.
Coombes, P. (2023). . Journal of Business Models, 11 (2), 25-31.
Coombes, P., & Singh, P. (2022). . International Journal of Market Ï㽶ÊÓƵ.
Coombes, P. (2022). Journal of Business and Industrial Marketing.
Coombes, P., & Nicholson, J. (2021). . The International Journal of Entrepreneurship and Innovation (IJEI), 22 (2), 124-131.
Coombes, P., & Nicholson, J. (2021). . International Journal of Entrepreneurship and Innovation.
Coombes, P., & Jones, S. (2020). . International Journal of Market Ï㽶ÊÓƵ.
Coombes, P.H., & Nicholson, J.D. (2013). Business models and their relationship with marketing: A systematic literature review. Industrial Marketing Management, 42 (5), 656-664.
Johnston, A., Cock, S., Mathew, R.C., & Coombes, P. (n.d.). . International Journal of Human Resource Development: Practice, Policy and Ï㽶ÊÓƵ.
Johnston, A., Cock, S., Mathew, R.C., & Coombes, P. (n.d.). . International Journal of Human Resource Development: Practice, Policy and Ï㽶ÊÓƵ.
Conference papers
Coombes, P. (2024). . In The 39th Annual IMP Conference, Manchester, UK, 23 August 2023 - 25 August 2023.
Mathew, R., Coombes, P., Cock, S., Walsh, S., Johnston, A., & Walker-Smith, L. (2024). The Impact of COVID-19 on Organisational Culture in UK Higher Education Institutions: A Systematic Literature Review [Abstract only]. In Sousa, M.J., & Lekchiri, S. (Eds.) The 24th University Forum for Human Resource Development (UFHRD) Conference, Lisbon, 12 June 2024 - 14 June 2024 (pp. 138-140).
Hattersley, D., Beresford, P., & Coombes, P. (2023). . In Academy of Marketing Conference 2023, University of Birmingham, 3 July 2023 - 6 July 2023 (pp. 254-255). Academy of Marketing:
Hattersley, D., Beresford, P., & Coombes, P. (2023). . In Academy of Marketing Conference 2023, University of Birmingham, 3 July 2023 - 6 July 2023 (pp. 254-255). Academy of Marketing:
Coombes, P., & Nicholson, J. (2019). . In 35th Annual IMP Conference, Paris, France, 28 August 2019 - 30 August 2019. IMP group:
Coombes, P., & Nicholson, J. (2016). . In 32nd Industrial Marketing and Purchasing Conference, Poznan, Poland, 30 August 2016 - 3 September 2016.
Coombes, P., & Al-Abdin, A. (2016). . In 4th International Conference on Contemporary Marketing Issues, Heraklion, Crete, Greece, 22 June 2016 - 24 June 2016.
Al-Abdin, A., Coombes, P., & Nicholson, J. (2012). Arab consumers’ attitudes towards international marketing as a result of the ongoing Arab Spring: A systematic literature review. In 1st International Conference on Contemporary Marketing Issues, Thessaloniki, Greece, 13 June 2012 - 15 June 2012 (pp. 207-213).
Book chapters
Kotler, P., Keller, K.L., Brady, M., Goodman, M., & Hansen, T. (2024). . In Marketing Management. Pearson Education:
Kotler, P., Keller, K.L., Brady, M., Goodman, M., & Hansen, T. (2024). . In Marketing Management. Pearson Education:
Coombes, P. (2019). . In Kotler, P., Keller, K.L., Brady, M., Goodman, M., & Hansen, T. (Eds.) Marketing Management. 4th edition. (pp. 95). Harlow: Pearson Education:
Presentations
Coombes, P. (2010). Managing the research process: An experiential guide. Presented at: 2nd PhD Experience Conference, University of Hull, 2011
Other activities
- Editorial Board Member of The International Journal of Entrepreneurship and Innovation
- External Examiner for a BA (Hons) Business and Marketing programme
Postgraduate supervision
- Business and Industrial Marketing topics
- Business Model topics
- Strategic Management topics